Tim Hortons is a well-known Canadian coffee and fast-food chain. The "Canada's Favorite Coffee" campaign would likely emphasize several key elements:

1. Coffee Quality: Highlighting Tim Hortons' commitment to serving high-quality coffee made from 100% Arabica beans, which has garnered a loyal following among Canadians.

2. Heritage: Celebrating the brand's Canadian heritage and its role as a beloved institution in Canadian culture and daily life.

3. Iconic Menu Items: Showcasing signature menu items, such as the Double-Double (coffee with two sugars and two creams) and Timbits (donut holes), which are synonymous with Tim Hortons.

4. Community Connection: Emphasizing Tim Hortons' role in fostering a sense of community by providing a gathering place for friends, families, and colleagues.

5. Sustainability: Communicating Tim Hortons' commitment to sustainability, including responsible coffee sourcing and environmental initiatives.

6. Tim Hortons Foundation: Highlighting the Tim Hortons Foundation and its efforts to support youth in need across Canada.

7. Canadian Landscapes: Showcasing the beauty of Canadian landscapes and the brand's presence in cities, towns, and neighborhoods across the country.

8. Innovation: Mentioning any new and innovative coffee offerings or digital experiences that Tim Hortons did introduce to enhance customer satisfaction.

9. Customer Stories: Sharing stories and testimonials from loyal customers who have made Tim Hortons a part of their daily routine.

The "Canada's Favorite Coffee" campaign would aim to reinforce Tim Hortons' status as a beloved and trusted coffee brand in Canada, emphasizing its role in the lives of Canadians as more than just a coffee shop, but a cultural institution and a place where people come together.